ad tech day one (part one)

San Francisco:

Okay so I am sitting at the first keynote panel on Wednesday of Ad-Tech. Everyone's got their laptops open and we are ready to roll.

In a minute we are going to hear from several industry people. Topic: Content Is King (Again?)"

The chairman of Ad-Tech is going over the buzz of the conference.

Short form content: The idea of short form video and video snacking and what kind of advertising supports it.


I don't see any content being made anywhere. Maybe others are live blogging but no one is video recording except for the hired hands that have been called into video tape.

Keynote next is:

John Fine - Media Columnist, Business Week - moderator

panelists:
Jason Hirshhorn - pres. sling media
Kourosh Karimkhany, gen. mangr. Wired Digital
Suzie Reider, head of Advetsg. YouTube
Caroline H. Little, CEO & Pub. - Washington Post and Newsweek Interactive