ad tech day one (four)

keynote cont...

I tried to stream the event live using UStream.tv - but couldn't get my video to work with it. So - I recorded a quick sample and posted it to Google Video.

Jason says that anywhere content goes our branding has to go with it. He says that we really need to work on branding content.

Question for the audience: $60 Billion goes to TV - $2-3 billion through internet. What will the ratio be 5 years from now?

Suzie says that it will be huge on the internet!!

Jon says - $575 Million will be spent on web video in 2007

Suzie says that no one working in new media and online video wants to re-create television. She says that she is looking for knockout creative and better metrics. Entertainment and information will feel better to us as consumers than TV. The web shouldn't be like Tivo type tv watching.

Jason from Sling Media says that CPM's will go through the roof due to laser targeted advertising.

Question from audience: Asks Jason from Sling Media the process of protecting stolen content posted on aggregators.

Jason from Sling Media says that this content should be called "stolen." He says to use this "stolen" content to your companies advantage. Don't consider it stolen consider it free promotion. He says that creators should get rid of widows and platforms and dstribute free content as wide as possible.

Suzie from YouTube says that they do want their partners to enjoy money from their content.

Question: Are there any properties that use consumer created content effectively?

Suzie answers - Yelp.com.


NOTE: after hearing the questions and answers from all these so called experts in th industry I am much less intimidated to jump into this industry full force. It sounds like NO ONE knows where all this stuff is going. The field is wide open!

Session is over.