March 17, 2007

force vs. choice

There are many differences between new media and old media. But I think one of the biggest is force verses choice.

Old Media broadcasts out and forces content to the audience
New media gives the audience complete control of what, where, and when they want content.

Old media is event oriented.
New media is subscription oriented.

Old media is long and involved.
New media is shorter and more digestible.

Old media requires large budgets for production and distribution.
New media is inexpensive.

Old media is about control.
New media is about freedom.

Old media requires creators to have permission from distributors and studios.
New media requires no permission – only creativity.


I like old media. But I love new media. For creative professionals it is a dream come true. For businesses it is a way to market and communicate like never before. And for Hollywood it is a wake up call.

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