I am reading this great book called “Desperate Networks” - talking about the shake up in the network television industry around the turn of the millennium.
The story about Mark Burnett selling Survivor to CBS is one of my favorites. His pitch is what made the difference. He clearly painted a picture and vision for what the show would look like. His pitch was visual and it got the message across enough to make CBS give it a try.
This is the same way Disney would pitch new ideas to sponsors, animators, and executives. His style was detailed and he immersed you in the story that he wanted to tell.
As we think about marketing, PR, storytelling, sales, or negotiation - we need to keep in mind the power of visual presentation. It will definitely change the outcome.
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