I really can’t see any reason why every business isn’t employing media (video, podcasts, blogs, etc) to tell the world about what they do.
Okay. So you are a manufacturing plant that produces products to sell to wholesalers. You ask, “Why would I need to show anybody what we do here at the plant?”
My answer – “because you can.”
The cost of producing media is so inexpensive and easy that you should be doing it on a regular basis. You are now able to show the world what you could only show a few years ago to a handful of people touring your factory. Why not show them? People will get to see how your products are made and the quality that goes into them.
If you have a customer facing business – media will allow you to reach your customers in brand new ways. Think of video based quick tips that you could compile - or co-host a podcast with other leaders from your industry.
Media is only becoming more pervasive.
So start making media and watch your business grow.
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